Archive - The Pearl

Direct-to-Consumer Happenings: September 2025

From TrumpRx and FDA enforcement to telehealth consolidation, payers testing consumer platforms, and AI chatbots, September was packed with DTC health…

Oct 3 •

Ashwini Nagappan

September 2025

Direct-to-Consumer Happenings: August 2025

The latest in the DTC health movement - from pharma’s direct channels to AI reshaping consumer health to the ever-blurrier line between wellness and…

Sep 3 •

Ashwini Nagappan

August 2025

Direct-to-Consumer Happenings: July 2025

A monthly recap of developments at the intersection of direct-to-consumer healthcare, digital health, and policy.

Aug 4 •

Ashwini Nagappan

July 2025

The conceptual stretching of "direct-to-consumer" in healthcare

What happens when a term meant to clarify gets extended

Jul 17 •

Ashwini Nagappan

June 2025

In a reverie: music, memory, and Alzheimer’s

Can music be medicine? An exploration into how melodies endure when memory fades - and what that means for Alzheimer’s care.

Jun 16 •

Ashwini Nagappan

May 2025

ICHRAs and à la carte healthcare

As healthcare consumerism grows, ICHRAs offer a new kind of choice…and a new kind of responsibility.

May 19 •

Ashwini Nagappan

April 2025

Zoom Zoom: From Mobile Apps to Mobile Clinics

Examining an important infrastructure powering care access

Apr 9 •

Ashwini Nagappan

March 2025

February 2025

Unpacking a DTC Use Case: GLP-1s

Some business models behind the boom

Feb 26 •

Ashwini Nagappan

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